Music Marketing Campaign Experience

Whats up guys! About a week ago I was assigned a very exciting but challenging

project about a music campaign. During the music marketing campaign project my partners and I had to create a music video on a rock song that we chose out of three that were given to us. Based on the genre that we chose, we had to create a marketing campaign and act as promoters for the band/artist that we decided to create.We had to be creative and think of many ideas as we had to start off from scratch even trying to figure out the name of the artist and a logo that could represent the artist. We decided to go simple and safe as we named him JonnyVivas (J.V).

We had to pretend that our artist was not known at all and that it was his first time producing

a song. We came up with a plan or outline on how we are going to get the artist popular and out to the public. In order to come up with ideas for our promotion plan we had to do some research on already established artists/bands in the music industry. By doing this, we had an idea on what route that we to go with our plan. We came up with ideas such as starting off small and creating fliers that we can hang up in cafes and bars, performing live in local bars, and making an album to introduce our artist to the music world.

We also created a well organized website in which everyone can navigate through and find where everything is. We utilized this as our central point for giving fans information on new music releases, videos, upcoming tours, and updates. Our link to our website is https://vale1116.wixsite.com/jonnnyvivass . Our website includes merchandise, blog posts, tour information, and upcoming news. This website was challenging and we spent a good amount of time trying to perfect it and make it look professional. Here are some pictures of what you can find on the website.



One of our key strategies to introducing JonnyVivas was by the use of social media. We used Instagram for the younger target audience, Twitter for the older target audience, and Youtube because it is the most used streaming app currently. We decided to chose these specific apps because it revolves our target audience which ranges from female to male and from ages 16-50. Here's what our social medias looked like in the end.

As you can see we were constantly updating and active and all our social media platforms which is essential and promoting an artist. Making the music video for this project was challenging as we had to think and create a storyline that could portray the true meaning of the song. We spent a lot of time filming our music video and in the end it was worth it. It was fun and I got to know my partners a little more. I really liked how our finally video ended up. Here are some scenes from the video that we created.

After finishing this exciting but challenging project, I learned many things that I will be taking on with me and considering when I do my final portfolio project. I know know that anything relating to media has to directly relate to the target audience that one chooses to represent. Target audience is the core in marketing even if it's just a music video. Because of the research we had to do to develop our campaign and outline I learned a whole lot more that I thought I would from just making a small campaign. I now understand how technology contributes to everything. This experience exposed me to many new things and will will impact on how I will be approaching my upcoming projects.